A day in the life: creative director and copywriter Mike Reed

An example of copywriting by Reed Words
(Image credit: Mike Reed)

Mike Reed has been in copywriting since 1993. In that time, he’s founded two agencies and won many awards, including D&AD Pencils, a Cannes Lion and an LIA statuette. He now speaks about copywriting at conferences around the world and leads creative workshops on the topic of brand language.

As part of our Day in the Life series, we caught up with him to learn about his typical day at Reed Words, how he approaches a project  and what work he's most proud of. He also provides some suggestions for how to break into a creative job that's still quite mysterious and opaque. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can. 

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