'Help us clean up... that was the assignment': How we made Reddit's new identity

Reddit rebrand
(Image credit: Reddit/Pentagram)

Reddit has been described as the heart of the internet, so when design firm Pentagram was tasked with rebranding the site, it was undoubtedly no mean feat. As a frontrunner in the design sphere, Pentagram naturally approached the rebrand with methodical precision, intending to capture the playfulness of Reddit while refining the core of its identity. 

With a new 3D logo, refined typography and fresh brand motifs, Pentagram's rebrand extracts the essence of Reddit's internet legacy. As part of our How We Made series, we caught up with Pentagram partner Natasha Jen who led the project, to discuss the meticulous efforts to dissect and rebuild Reddit's visual identity. The result is a characterful, concise and creative rebrand that expertly captures the diverse world of the Reddit community. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.