New LA Clippers logo is an instant classic

Clippers logos old vs new
(Image credit: LA Clippers)

For sports fans, their team's logo is more than just a design, it’s a badge of identity. So when basketball team the LA Clippers decided they were due a new look, the result had to honour its legacy while still feeling fresh. With a bold new logo and refined wordmark, the Clippers’ new look is a slamdunk with fans, bringing the team into a stylish new sporting era.

The best sports logos have fans at the heart of design, and the Clippers logo is no different, being shaped by the voices of supporters. Compared to the old logo, the new look is a major glow-up – simultaneously modern and timeless with its striking symbolism.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.