The Lyle's Golden Syrup logo design controversy is pretty ridiculous

It's one of the most ubiquitous logos in the UK, but many won't have looked closely enough at the Lyle's Golden Syrup lion to notice that it's dead – and swarming with flies. The macabre design has been taking social media users by surprise for years, but it's finally getting replaced – and, somewhat surprisingly, igniting a syrupy culture war in the process.

Lyle's has replaced the logo on its squeezy syrup bottles with a simpler image of a lion's face. The animal looks much happier - but some are displeased that the design, a Guinness World Record holder for longest running branding, has been changed at all.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.