The truth behind the Lyle's Golden Syrup logo has just left me traumatised

Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
(Image credit: ASR Group)

There are some logos that we see all our lives perhaps without giving them the attention they deserve. Anyone in the UK who's been cracking on with some Christmas baking recently will surely have levered open a tin of Lyle's Golden Syrup or Black Treacle. But take a closer look at that iconic logo on the front of the tin.

It's one of those classic heritage designs that's always been there, resisting changing trends for an incredible 138 years. But it's kind of amazing that it's stood the test of time when you consider what it actually shows. No, the poor lion isn't taking a nap (for more logos designed to last, see our pick of the best logos of all time).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.