Unless you've been living under a rock (and after the last few years, I wouldn't blame you), you're probably aware of the controversy surrounding Elon Musk's Twitter takeover – and verification chaos that ensued. The platform was forced to pause its new anyone-can-buy-a-blue-badge-for-$8 policy a few weeks ago – but it's back, with an appropriately chaotic new logo.
The official Twitter Blue account (which features a yellow verification badge, lol) has updated its header photo to the new logo, which can only be described as 1980s meets Microsoft Word Art, plus bad kerning. Yep, like Twitter itself right now, it's just a bit of a mess. (Need a palette cleanser? Check out the best logos of all time.)
Where to start? From the clashing blue/orange/pink colour scheme to the random slapping of a white Twitter bird over the 'B', it's not the nicest thing to look at. Yep, it seems the entire design team must have been victims of Musk's aggressive laying off policy – and whoever was left didn't bother to read our guide on how to design a logo.
So what does Twitter think of Twitter's new Twitter logo? Let's ask Twitter:
The new Twitter Blue logoGenerative Image AI: “logo with word ‘blue’, the Twitter Bird logo, 80s porn production company, CorelDRAW clipart CD, LOL” pic.twitter.com/1yRgjCBhPODecember 13, 2022
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Twitter Blue logo is literally 2000s Wordart #allthedesignerswerefired pic.twitter.com/BMt1nTKkh8December 14, 2022
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Take the #TwitterBlueChallenge! Can you make a worse #TwitterBlue logo than @elonmusk? pic.twitter.com/rQWuBOJUepDecember 14, 2022
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@elonmusk I want to congratulate you on the new #TwitterBlue logo. It perfectly captures the tacky 80’s dodgy porn look. Don’t know how much it cost but it’s worth every penny fella. pic.twitter.com/HCwXx1heh6December 13, 2022
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.