Behold, the dreadful new Twitter Blue logo

Twitter Blue logo
(Image credit: Twitter/Future)

Unless you've been living under a rock (and after the last few years, I wouldn't blame you), you're probably aware of the controversy surrounding Elon Musk's Twitter takeover – and verification chaos that ensued. The platform was forced to pause its new anyone-can-buy-a-blue-badge-for-$8 policy a few weeks ago – but it's back, with an appropriately chaotic new logo.

The official Twitter Blue account (which features a yellow verification badge, lol) has updated its header photo to the new logo, which can only be described as 1980s meets Microsoft Word Art, plus bad kerning. Yep, like Twitter itself right now, it's just a bit of a mess. (Need a palette cleanser? Check out the best logos of all time.)

Screenshot of the Twitter Blue profile

So Twitter Blue doesn't have a blue badge. Right. (Image credit: Twitter)

Where to start? From the clashing blue/orange/pink colour scheme to the random slapping of a white Twitter bird over the 'B', it's not the nicest thing to look at. Yep, it seems the entire design team must have been victims of Musk's aggressive laying off policy – and whoever was left didn't bother to read our guide on how to design a logo.

So what does Twitter think of Twitter's new Twitter logo? Let's ask Twitter:

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So there we have it, two weeks until the end of 2022 and we have a late contender for worst logo of the year. That said, this one might be bad, but it possibly isn't quite Barnstaple bad. Or, heaven forbid, official county seal of St Francis County, Missouri bad.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.