TikTok still can't get over that terrible Hershey's logo redesign

Hershey's logo
(Image credit: Hershey)

We've seen no shortage of headline-grabbing rebrands over the last few years, with pretty much every brand around opting for a new (and probably flat) logo. Hershey's dropped a redesigned logo in 2014 – two years before TikTok even existed. But the logo is hitting a bum note on the platform here and now in 2022.

Yep, the eight year-old rebrand is still getting laughed at online, thanks to the logo's unfortunate resemblance to a certain emoji. And seeing as the company has held its nerve and clung onto the design for nearly a decade, we're not surprised. (Looking for design inspiration? Check out the best logos of all time.)


♬ original sound - Zachary Winterton

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.