Last month we brought you the news that the new Kia logo has led to an inordinate spike in Google searches for 'KN' cars. Yep, it turns out the rebranded symbol, unveiled last year, is somewhat illegible – and the story has been pretty unavoidable in graphic design circles over the last few weeks.
Around 30,000 people a month are Googling 'KN cars', presumably after misreading the logo on the road. And this might be the most hilarious (not to mention helpful) response we've seen to the debacle. (Looking for design inspiration? Check out the best logos of all time).
The Autopian (opens in new tab) has taken it upon itself to not only propose a fix but also mock up a hilarious service repair part. The idea is to stick a simple crossbar onto the 'A' of the logo. Sure, the sawtooth design would lose a little of its symmetry, but at least it would clearly read 'KIA'. We have a feeling these things would actually sell pretty well.
It's certainly been an interesting few weeks in the world of car branding, and it isn't just Kia that's been giving drivers road rage. The subtly rebranded Audi logo recently upset traditionalists, and the less said about Volkswagen Italy's Instagram bio, the better. Oh, and for good measure, Lamborghini just dropped the worst car ad we've ever seen.