Volkswagen's hilarious Instagram branding fail goes viral

A screenshot of the @volkswagenitalia Instagram page
(Image credit: Volkswagen Italia)

It's been an interesting year in the weird and wonderful world of car branding. From Audi's flat new logo to the controversy over the illegible new Kia symbol (Google searches for 'KN cars' are through the roof), we've seen some clangers. And with just a few days left of the year, we've seen perhaps the most hilarious automotive atrocity yet. 

Social media users are only just discovering that Volkswagen Italy has fallen prey to that most modern of branding fails – the username-that-accidentally-spells-something-rude. Like the infamous #susanalbumparty before it, @volkswagenitalia is going viral. What a sentence. (Need a laugh? Check out the best design fails of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.