We need to talk about Ryanair's social media

Ryanair logo
(Image credit: Ryanair)

Can someone just take X, formerly known as Twitter, out of Ryanair’s hands already? Let’s face it, we go to social media to keep up with friends, look at cute pictures of cats and while away hours at a time doing very little. Not, I would argue to see brands trying their best to be irreverent. The "Silence, brand" meme comes to mind.

On platforms like X and TikTok, Ryanair mocks criticisms it gets for poor customer service – whether it be those sneaky additional fees, or window seats without any windows. And just this month, it’s taken aim at everyone from the Irish Green Party to Harry Styles to a photo of Meryl Streep with Beyoncé. 

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at DogTime.com from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.