How to nail your social media strategy

In little more than a decade, social media has become our window to the internet, a non-stop stream of stuff with a tendency to delight and infuriate us in equal measure. A social media presence is essential if you want the world to know about yourself and your work; it's an all-in-one soapbox, design portfolio and messaging service, and if you want it to count then you're going to need a social media strategy.

Don't panic, though; adopting a strategy might seem like a daunting prospect, but really it's a matter of structuring your social presence in a way that gets you the best return on the time and effort spent on your posts. You could spend ages researching the best ways to work with social, but if you want to get started without going too far wrong, these tips will set you well on your way.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.