How to build an unskippable newsletter

lots of envelopes with notifications next to them showing there is one message
Icons representing email newsletter content. (Image credit: Getty Images)

While social media and in-person events offer the possibility of being seen and heard by many, sales are not always guaranteed. Newsletters enable you to foster a deeper connection with your customers or potential customers and help achieve your goals for engagement, sales, or developing new products and services.

There’s a lot to consider when setting up a newsletter: from choosing a platform from options such as Mailerlite, Substack and Mailchimp, to writing content that readers will love. If you’re also considering setting up a online store to drive traffic to, check out our how to build a website in Shopify’ piece, or we also have tips on turning your art into products.

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Lauren John
Journalist, copywriter and creative

Lauren John is a journalist, copywriter and creative, with a background in craft, and a growing list of creative hobbies. She’s had art and craft content published in an RSPB children’s magazine and on the Prima Website, also writing on outdoor photography for Reader’s Digest. Lauren enjoys working on content from all creative industries, flying the flag for musicians, bands, artists and authors, and shining a light on some of the issues they face. Freelancing for Creative Bloq has given her the opportunity to write about branding, stop motion animation, typography, and various how-to guides to inspire artists and designers.

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