Elon Musk faces trademark battle over X rebrand

X brand toolkit
(Image credit: X)

Elon Musk might have been hoping that people would have accepted Twitter's new name by now. However, the most controversial rebrand of the year continues to be a headache for the company's CEO.

It turns out that there's a surprising number of businesses called X out there. And there's even a company called X Social Media that's not happy about Twitter's new name (see our pick of the best social media platforms for artists if you're looking for alternatives).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.