Social media is an important part of self-promotion for many artists. Whether you're looking for a new job, new freelance clients, creative collaborators or just to build your reputation, you need to get your best work out there.
But with so many social platforms to choose from, how do you know which ones to use? To find out, we spoke to a range of creative professionals, from artists to photographers, designers to filmmakers, to find out what they like about each social media platform, and why you might find each one useful for displaying elements of your graphic design portfolio, or maybe something else.
Based on their answers, below we list the most useful social platforms for artists and designers in 2019. (Note that we haven't included video sharing app TikTok, but you can read all you need to know about it in our guide to the TikTok app.)
Never heard of Dayflash? You're not alone. But right now, it's rapidly gaining popularity amongst creatives. And that's because the iOS app, launched last year, basically works like Instagram used to. In its own words, there's "no algorithm and no more missing posts from your friends".
Co-founder Rupali Renjen tells us that, in her view, "Photo sharing platforms unfairly use algorithms to dictate which followers get to see a user's posts. And as they push users to spend more time on stories from friends, long-form videos and shopping, all so they can make more money on ads and business accounts, less and less time is being spent on creators, which is taking away visibility and opportunity".
And creatives do indeed seem to be responding well to the new platform. "I love using Dayflash," says New York photographer David Castilllo. "You can post full resolution photos, no algorithms, always genuine engagement, no bots. And I love the aesthetics of the interface."
Scott Terry, a Chicago-based creator and ambassador for brands, agrees. "It’s pretty great because you can post full frame and high resolution, unlike Instagram," he points out. "And they just added video."
"For me personally, I love being able to show my work as I’ve made it, rather than being compressed like on Twitter or Instagram," says filmmaker Tyler Palmer. "And even with little following, my work still gets seen."
LA-based photographer Torenzo Perry is also a fan. "I personally love the app because it focuses more on the content, and less on the likes and views," he says. While Greg McMillan, an iPhoneographer and co-host of the Tiny Shutter podcast, admires both the app and the philosophy of its makers. "They have it figured out as to what a social platform should be and how it should work," he enthuses.
And it's not just photographers who are fans. Take Brazilian character artist Danielle Pioli, who uses it to share her illustrations and comic strips. "I really like Dayflash," she says. "Since I began using it, it has improved a lot. Not only the usability of the app but also the quality of the content inside it. I see this app as a new trend for visual artists of all kinds. It's easy to use, pretty straightforward, and fun.
Launched in 2014, ArtStation may not have changed a great deal over the years. But it remains the place to post your profile for professional 2D and 3D artists, especially those working in the games, film, media and entertainment industries, or those aspiring to do so.
As we reported in our article how to get a job as a video games artist, recruiters nowadays don't just encourage you to post your work on ArtStation; they expect it. Some artists still hold back from doing so, because they don’t want to engage in what they see as a popularity contest. But by and large, recruiters don’t really care how many likes or followers you have; it's purely about whether or not they like your art, and if it fits what they're looking for.
“We’re interested in artists who produce the sort of work that we can use; that’s it," says Kevin McDowell, art director for Creative Assembly's Total War series. "So make sure it’s visible to us, and don’t worry about the numbers.”
Launched in 2000, DeviantArt has more of an amateur, hobbyist feel to it than ArtStation. And so while you're less likely to get commissions directly through it, it's a better platform for putting your art in front of your peers and getting feedback.
People tend to come and go from DeviantArt over time, and author and illustrator Katy L Wood is no exception. "DeviantArt was the first social media site I joined, about 13 years ago, when I was a teenager," she recalls. "It was a huge part of my growth as an artist, due to all the amazing free resources it had, from tutorials to brushes to stock. Plus, back then, DeviantArt had a great community. People really talked and interacted and had fun."
Eventually, though, she felt the community had started to wane and turned her attentions elsewhere. "However, in the last year I've been working my way back into using DeviantArt, especially with its delightful rebrand, which is currently being beta tested," she says. "I came back primarily because DeviantArt is straightforward. There are no algorithms to game, it's well organised, and it's supportive of every type of art and writing I do."
04. The Dots
Launched in 2014, The Dots is an online professional network that aims to be "LinkedIn for creatives". And it's had a fair amount of success in doing so, attracting companies such as Google, Burberry, Sony Pictures, Viacom, M&C Saatchi, Warner Music, Tate, Discovery Networks and VICE to use it as a recruiting tool.
There are lot of other things you can do on the platform besides just waiting to be offered a job, though. These include connecting with other creatives in your field, checking out people's side hustles, responding to requests for collaborations, keeping up to the latest events and more.
It's very much a case, then, of what getting out what you put in. And unlike LinkedIn, every page you interact with is beautifully designed.
Currently, most creatives seem to use The Dots as part of a self-promo mix, rather than focusing on it exclusively. Yorkshire-based freelancer Joanna Kosinska, for example, says: "I will post my work pretty much anywhere where I can gain traction, including The Dots, Behance, Dribbble, and Creativepool.
"As a graphic designer and photographer, I have to put my name out there. So any platform that makes it easier to find my work is my friend, and I'll gladly invest time to create a profile and share projects."
Launched in 2009 by Dan Cederholm and Rich Thornett, Dribbble was never intended to be a straightforward portfolio site like Behance. Its specific angle was about teasing out small glimpses of what you were working on, when you were unable to share the whole project.
Dribbble has since evolved beyond web and mobile app design to take in icon design, branding, animations, prototypes, illustrations, graphic art and other disciplines. But there's still a focus on informally sharing small screengrabs (known as 'Shots'), rather than setting out big and detailed images in an organised and carefully annotated way. As Albuquerque-based web designer Jack Harner puts it: "Dribbble feels more like a community than a portfolio site."
That doesn't mean it's just designers talking to designers, though. The platform now actively helps companies such as Apple, Airbnb, Facebook, Google, Dropbox and Slack to hire designers, and many clients use it to find people to commission.
"Dribbble has been a great platform for us to generate new business especially within the tech industry," says PJ Richardson, partner at Los Angeles design studio Laundry. "Very graphic and illustrated work seems to play the best, but we've also gotten new clients because of what we post there as well."
For others like Nicola Jones, aka Hello I'm Nik Design, Dribbble is a place for posting work that doesn't fit in your main portfolio. "This is where I put my personal project illustrations, which is something I’d like to do more, so if I ever get any illustration enquiries I point them there. Illustration is more of a side thing for me, as I do brand and marketing design before all that for clients."
Behance is the closest thing on this list to a pure portfolio platform, but with a social aspect plugged in. Founded by Matias Corea and Scott Belsky in November 2005, the company was acquired by Adobe in 2012, and its reach has since become enormous.
Unlike, say, Dribbble or Instagram, Behance offers a way to show more of your work than just a single, eye-grabbing image. As motion designer and 3D generalist Jesus Suarez explains: "Behance is great for sharing the making of and behind the scenes aspects. It allows for more complete look at the project."
Of course, you could do all that on your own website, but the social aspects of Behance means that it's worth posting stuff there too, if even you're just duplicating the same content.
And that's exactly the approach Laundry takes, says Richardson. "Our Behance basically mirrors our company site," he explains, "but because it is so shareable and other creatives go to Behance for creative inspiration, it is an ideal place for us to share the behind-the-scenes and case study aspects of our projects."
London-based illustrator, designer & photographer Tim Easley takes a similar view. "I use Behance for full projects alongside my website, because there’s a decent chance of being featured there, which brings in a lot of views," he says. While Cliff Nowicki, a web designer based in Michigan, USA says. "I use Behance because it's super easy to just put something up online."
The rise of Dayflash (number one on our list) is a sign that a few people's love affair with Instagram is waning. But overall, Instagram remains far and away the most popular visuals-based social media platform today, and for most creatives, a presence of some sort on the image sharing platform remains a must.
"While, Behance is great for sharing and getting your work in front of professional eyes, I tend to use Instagram mostly," says George Kofi Prah, designer at New York and LA branding agency loyalkaspar. "It's the perfect tool for creatives in the way that Spotify is for musicians.
"It provides access to a much wider audience than any other platform and allows me to engage with literally anyone. Using hashtags makes being discovered and finding new and interesting things a lot easier."
Ease of use is also an important factor for many. "I use Instagram, followed by The Dots, because these platforms are easier and more accessible in terms of commitment per post," says Welsh/Sri Lankan artist Murugiah. "Behance has too many fields to fill in per post!"
For Amy Kilner, freelance designer and founder of inspiration blog The Design Fix, using Instagram is a no-brainer. "You have to remember we're designing for our clients' objectives, not other creatives," she points out. "So we need to promote our work where our audience lives. Don’t get me wrong, I love creative sites - I run my own, after all - but it’s not where my clients are!"
Laundry follows the same logic, says Richardson. "Artists and clients alike all seem to go to Instagram for design and animation inspiration, which is why we use it," he reasons. "We've even landed projects from it and clients increasingly ask to track our work there. It's also the easiest to share and always has been. Additionally, it is easy to schedule posts without formatting problems."
Luke Manning, creative director of Pencil Studio, is primarily interested in getting work shared amongst the creative community, and for that it’s been Instagram and Twitter that have been the most effective, he says. "Our own posts have been picked up shared by popular design blog sites and we’ve even had direct contact by brand owners via sharing our latest projects," he explains. "I like Behance and how it works, but for us it is yet to be fruitful beyond having a place to store projects."
From the cluttered visual design of its desktop site, LinkedIn doesn't immediately grab you as being a useful social platform for creatives. But art, design and filmmaking are businesses like any other, and many creative pros say they're making good use of LinkedIn regardless of what it looks like.
Take Frank Suyker, aka Mr Sugar, an art director based in the Netherlands. "I use LinkedIn to get recurring revenue out of my existing clients," he explains. "By posting my blog posts on LinkedIn, I'm kept top of mind. And when they do have work that needs to be done, they come to me."
Laundry has also made a shift to LinkedIn recently, which it has been actively using for the past year. "Facebook used to be a great place to share work but it became cluttered with ads and not design-focused posts," says Richardson. "in contrast, the very work-focused and curated nature of LinkedIn has made it a forum to share design, animation, and behind-the-scenes content, which has garnered a lot of great attention for us."