Instagram Reels vs TikTok: Which should you be using?

Reels vs TikTok
(Image credit: Mabel Wynne)

Reels vs Tiktok is a fairly new battle. Since the success of TikTok has spread from Gen Z to a variety of age groups, Instagram has launched Reels in an attempt to take back the audience it lost to its adversary, which is still steadily rising in popularity. 

Now that Reels has been growing for a good few months, Instagram has had the time to flesh out its interface and tools - to match TikTok or outshine it. Has it achieved that yet or is it just a carbon copy of the concept? And has TikTok made any changes to counteract this new opponent? We discuss all of this in more in our guide to the two video platforms. 

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Mabel Wynne

Mabel is a freelance writer, artist and filmmaker. When she's not writing about the arts industry, books or culture, she's working on writing and illustrating her stories or developing experimental filmmaking projects. Working in journalism, poetry, documentary-filmmaking, illustration and fiction, storytelling is at the heart of what she does. She started writing articles in online magazines when she was seventeen. After training at the BFI Academy and then studying at UAL, she is now continuing to write articles while she works on creating and launching her first books and films.