TikTok app: Why creatives need to know about the popular video app

TIKTok app logo
(Image credit: TikTok)

Don’t know what TikTok app is? If you work in the creative industries, you need to get up to speed fast. Why? Well... Remember that time when nobody under 25 was talking about Facebook any more, and the buzz seemed to be around this new thing… Instablam, or Instafam or something? Well, that’s exactly what’s happening now in the world of social video. (If you're after some Insta tips, see our post on how to change the font in your Instagram bio.)

Since its launch in 2016, TikTok has amassed a user base of 500 million people, and has had over one billion downloads. It is, in short, the latest cultural revolution to hit social media. And as with all previous revolutions, its popularity is hugely skewed towards the young, while many older people haven’t even heard of it.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.