5 tips for presenting your work on social media

Superunion Instagram account
(Image credit: Superunion / Instagram)

Anyone with a smartphone can be a photographer now, it seems. Yet just as being able to play three chords on a guitar doesn’t make you Keith Richards, so owning one of the best camera phones doesn’t make you a capable image-maker. Alongside skills in things such as typography, layout and strategic thinking, today’s brand designers need to harness the value of great photography, and know how, why and where to use it. 

When it comes to self-promotional photography across social media posts, such imagery should align with your values and personality as a studio or creative. Are you and your work, for instance, generally playful, modern, understated? Just as you’d include photography style in the brand guidelines you’d create for a client, your own photography style is a key part of your brand. Here we list five key things to consider when using photography on social media. 

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Emily Gosling

Emily Gosling is a freelance art and design journalist currently writing for titles including Creative Review, Eye on Design, Creative Boom and People of Print. She’s previously worked at Elephant magazine, It’s Nice That and Design Week, and was editor of Type Notes magazine. Her book Creative Minds Don’t Think Alike was published by Ilex Press in 2018, and she also plays bass as one-quarter of the eight-titted beast, Superstation Twatville.