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Children in need pudsey bear

What Children in Need must do to stay culturally relevant

By Vicky Bullen published

From TikTok to Jamie Laing.

Branding
A smiling black woman in a blue uniform shirt leans in to assist a smiling white woman in a denim jacket who is looking at a tablet and a laptop screen.

Should you get a Best Buy membership ahead of Black Friday 2025?

By Tom May published

These loyalty tiers may offer better value than you think.

Tech
Apple AirPods Pro 3

A month with AirPods Pro 3 – how do they hold up?

By Georgia Coggan published

Not perfect... but almost.

Headphones & Earbuds
An Amazon Prime delivery driver in branded uniform holding packages while standing in front of a Prime-branded delivery van.

6 killer tips for getting the best Black Friday prices

By Tom May published

Our best advice to help you win Black Friday 2025.

Tech
Gen alpha teenagers stood in a row

5 ways brands can truly engage Gen Alpha, according to a pro

By Helenor Gilmour published

How to seem 'cool' to the next generation.

Branding

I've had Apple Watch 11 for a month – these are the features I'm actually using (and a few I'm skipping)

By Georgia Coggan published

Is this upgrade worth it?

Smartwatches
A smiling Best Buy employee wearing glasses and a blue polo shirt hands a small blue box to a customer at a checkout counter.

These retailers are all offering Black Friday guarantees for 2025

By Tom May published

Shop Black Friday deals early without the worry – these retailers promise to refund you if prices drop further.

Tech
Crafting examples

Think creative investment is essential for success? Prove it

By Kate Watts published

Here's how to convince your brand to spend on design.

Creative Careers

What brands can learn from this year's Britpop summer

By Vicky Bullen published

Learn how to balance nostalgia and innovation with this pro advice.

Branding
Illustration of a freelancer multitasking

The ultimate guide to going freelance

By Anton Sten last updated

10 tips from an expert on how to achieve both success and happiness as a freelancer.

Freelance
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