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Gen alpha teenagers stood in a row

5 ways brands can truly engage Gen Alpha, according to a pro

By Helenor Gilmour published

How to seem 'cool' to the next generation.

Branding

I've had Apple Watch 11 for a month – these are the features I'm actually using (and a few I'm skipping)

By Georgia Coggan published

Is this upgrade worth it?

Smartwatches
A smiling Best Buy employee wearing glasses and a blue polo shirt hands a small blue box to a customer at a checkout counter.

These retailers are all offering Black Friday guarantees for 2025

By Tom May published

Shop Black Friday deals early without the worry – these retailers promise to refund you if prices drop further.

Tech
Crafting examples

Think creative investment is essential for success? Prove it

By Kate Watts published

Here's how to convince your brand to spend on design.

Creative Careers

What brands can learn from this year's Britpop summer

By Vicky Bullen published

Learn how to balance nostalgia and innovation with this pro advice.

Branding
Illustration of a freelancer multitasking

The ultimate guide to going freelance

By Anton Sten last updated

10 tips from an expert on how to achieve both success and happiness as a freelancer.

Freelance
Wacom movink pad image

3 ways the Wacom Movink Pad 11 will transform your creativity

By Rob Redman published

Sponsor Content Created With Wacom

This new drawing tablet is worth your attention.

Digital Art
Drawing with the Apple Pencil 2

The Apple Pencil Pro hacks every illustrator should try

By Ian Dean last updated

It's not just for drawing.

Digital Art
Shading circles as a sketchbook warmup exercise

10 essential sketchbook warm-up exercises to get into the creative flow

By Joe Foley published

Start your drawing session with these simple exercises.

Art

Are Christmas ads doomed this year?

By Becci Nadin published

It's not all gloom, says this advertising pro.

Advertising
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