Designers roast Twitter rebrand as X

X logo
(Image credit: X)

Twitter rebranding to X isn't exactly a surprise. We've known for some time that Elon Musk, who bought the social media platform in October, intended to use it as part of a plan to create an X-branded 'everything app' something like China's WeChat. The new name and logo also thematically connect the platform to two of Musk's other companies, xAI and Space X while referencing his former online bank and payment provider, which was renamed as PayPal after Musk was ousted as CEO.

Nevertheless, the sudden unceremonious dumping of Twitter's iconic bird logo in favour of a crowdsourced Unicode character in the same colours as Instagram's rival Threads app is chaotic even by Musk's standards. Some designers already see it as the worst rebrand of the year (see our guide to how to design a logo to try to avoid such a fate yourself).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.