Elon Musk's xAI logo triggers massive design debate

Tesla, SpaceX and Twitter owner Elon Musk has been blowing hot and cold over AI. He was an early investor in OpenAI, the maker of DALL-E 2 and Chat GPT, but then pulled out. Most recently he was saying AI was dangerous. Now he's launched his own AI company, xAI, to save us.

The new company already has a logo, and it's causing quite some debate. While some are admiring the simplicity with which it represents xAI's name in just three straight strokes, others think it's a botched job and as hard to read as Musk's stance on AI tech (see our pick of the best AI art generators to explore current AI tools for image creation).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.