We still can't get over this hilarious Tesla logo resemblance

Tesla logo
(Image credit: Tesla)

We love finding secret treats hidden inside logo designs. Messages and likenesses that take a while to discover can add an extra layer of depth and meaning to a logo, making it all the more memorable once you realised they're there. Of course, this is when the logo has been designed that way on purpose, but sometimes logos have completely unintended resemblances that have nothing to do with the brand they represent. And none has set the internet alight in recent years quite like the Tesla logo. 

At first glance, the Tesla logo simply looks like the company's idea of a futuristic-looking "T", but almost twenty years after its creation, barely a day goes by without someone tweeting that they've just noticed something very different, and once it's been pointed out, it's impossible to unsee (for more unintentional shapes in logos, see our selection of the biggest design fails you can learn from, and see our guide to logo design to avoid similar pitfalls yourself).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.