Does Tesla’s Cybertruck logo contain an Easter Egg?

Tesla's Cybertruck has been unveiled. This bizarre new vehicle is an electric pickup truck with some daring branding we thought had been faxed to us from the 1990s – including typography that would be totally at home in our retro fonts guide. 

And to focus on the branding for a moment, rather than the actual truck (more on the earth-shattering launch later), it seems the bold wordmark may hide a hidden treat in the form of a design Easter Egg – a secret message from designer to consumer. We hasten to stress that it may be hiding a treat, as we're not totally sold that the alleged Easter Egg isn't a little bit of a stretch. (For Easter Eggs that definitely exist, see our favourite Google Easter Eggs.)

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.