Does Tesla’s Cybertruck logo contain an Easter Egg?

Tesla's Cybertruck has been unveiled. This bizarre new vehicle is an electric pickup truck with some daring branding we thought had been faxed to us from the 1990s – including typography that would be totally at home in our retro fonts guide. 

And to focus on the branding for a moment, rather than the actual truck (more on the earth-shattering launch later), it seems the bold wordmark may hide a hidden treat in the form of a design Easter Egg – a secret message from designer to consumer. We hasten to stress that it may be hiding a treat, as we're not totally sold that the alleged Easter Egg isn't a little bit of a stretch. (For Easter Eggs that definitely exist, see our favourite Google Easter Eggs.)

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.