Logo typography: Nail the typeface for your logo

Logo typography
(Image credit: CocaCola/FedEx/V&A/Google)

Selecting the perfect logo typography is a key part of your design process. Indeed, many of the world's most recognisable brands are wordmarks, which rely entirely on typography to convey their message, proving how the impact typography can have on your brand message. 

Here, we set out our tips for making sure you nail the typeface for your logo from picking the design that reflects your brand to implementing it perfectly. We explore brilliant examples of the biggest brands getting it just right, and explain how you can do it yourself. For more tips for designing a banging logo, check out our logo design guide. And if you need some font inspiration, head to our comprehensive list of free fonts.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.