'Seeing the responses has been really uplifting': How we made the Wonka movie typography

While posters and trailers often draw plenty of attention, it isn't often that a film's bespoke typography becomes the star of the show. Present throughout 2023's Wonka, Alexandria Vernon's studio logo, with its top hat hiding in the 'W', is arguably a character in itself. It's designed both to weave into the storytelling of Wonka’s mother's handwriting, and echo the logotype used across the film's marketing materials.

We caught up with Vernon to discuss the creation of the wordmark, and how it was inspired by Victorian style typography and involved frequent collaboration with the studio. For more design inspiration, take a look at the best logos of all time, and be sure to check out the rest of our How We Made series.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.