New study reveals how fonts make people feel in different parts of the world

An image from a study on emotions linked to fonts
(Image credit: Monotype)

We know that choosing the right typography is important and that fonts can convey different emotions. This can have a massive impact on how a project or a brand is seen. But new research suggests that the emotions that different typefaces convey can vary in different parts of the world.

The digital typesetting company Monotype has drawn on neuroscience to study how different font styles evoke different emotional responses depending on the country. It surveyed people in eight countries to see how they ranked different fonts for particular associations (see our pick of the best free fonts to expand your own library).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.