Intriguing maps show the wild fonts used in tourism logos

A map of tourism logo fonts in Europe
(Image credit: Humanasteroid via Reddit)

Making travel plans for 2024? One thing you might not pay much attention to is the font used in the tourism logo for the state or country you might visit. But unconsciously, the type chosen to promote a destination can have an impact on how we think of it. And it can reveal how the place sees itself, or how it wants us to see it.

While some country tourism board logos change with times, fashions or target outbound markets, some have proved to be remarkably enduring. Turespaña, the Spanish tourism board, has used the vibrant Sol de Miró logo created by the artist Joan Miró for 40 years, since 1983. Now, thanks to a trend on Reddit, we have maps that allow us to travel the world virtually and compare the typographical choices of different tourism  boards.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.