Successful poster designs can be truly powerful when they hit the right mark. The medium gives designers and artists a canvas through which to provoke and inspire.
Advertising and promotional posters kickstarted the trend back in the 1870s. Initially, they were black and white and heavily text-based, but the introduction of Jules Cheret's three stone lithographic printing process meant artists could soon develop striking, colourful poster designs. We've gathered a selection of our favourite modern and classic designs here.
On this page, you'll find modern poster designs from both commercial projects and indie ventures. Click through to page two to see a range of classic poster designs that have stood the test of time and still inspire designers today.
For more stunning advertisements, see our roundup of the best billboard advertising. Here, we've gathered a selection of our favourite poster designs.
Posters don't always need to be flat. Matt Chase makes clever use of opening advent calendar-like doors on his cosmo poster to comment on "Secrets and the delicate art of selective disclosure." The Washington DC-based graphic designer has several playful poster designs.
02. Back to the Future
It can be hard to find new angles for something that's already been the subject of tons of posters, but DKNG found one with their Back to the Future poster for Mondo. The poster focuses on the DeLorean time machine like many that came before it, but it zooms in closer on the detail through the gull-wing doors and throws in a few easter eggs. The neon 80’s colour palette sets the perfect mood.
03. Go Vote
Posters usually aim to get attention, and this poster certainly achieves that. Based on Barack Obama's phrase "Don't boo, vote", it promoted voting in the 2016 US elections with a simple minimalist concept that the eye can't ignore. The poster was designed by San Francisco-based graphic designer and illustrator Viet Huynh
04. Coffee Facts
Infographics have become hugely popular for use in media in order to present a ton of data in a visually appealing, easily digestible way, but they've also become popular for posters, as demonstrated in this presentation of coffee facts by ONO Creates, a must for any caffeine-addict.
05. Lost & Found by Alva Skog
Swedish illustrator Alva Skog created this vibrant poster for a commission by Lost & Found market – a big vintage market in Barcelona. Skog was asked to create images of a man and a woman drinking Estrella beer and wearing something they had bought at the market. Her response was to draw the characters so you can't tell which is the man and which is the woman.
The bright block colours are deliberately chosen because Skog feels that colours can feel gendered. "I try to find a balance between the pinks, blues and greens in my work," she told Computer Arts.
The message lies in the detail, says Skog. "The addition of painted nails and a ring on one character, as well as earrings and what could be interpreted as a more feminine-looking top on the other, make it difficult to distinguish whether either whether either is male or female."
06. Fatih Hardal
Fatih Hardal is a graphic and type designer who is inspired by Swiss designers and designs from the past. This selection of posters includes work created for the Typografische Monatsblätter (a journal that celebrates Swiss typography), plus typographic experiments printed on transparent paper using silkscreen.
07. Alisa Bay by Purple Creative
This eye-catching poster was created for Alisa Bay, an unconventional distillery operated by chemists. The company uses technology to assess the chemical properties of the whisky and then machinery generates data related to the process. Purple Creative used this data to create generative art for the visual identity.
"We loved the idea that distillery data could be reinterpreted as generative art and was able to capture the essence and personality of Ailsa Bay, which is scientific, technical but also creative," said Gary Westlake, founding partner and creative director at Purple Creative.
"It’s been an exciting creative challenge for us. We’ve had to learn a lot about algorithms and responsive code, but hopefully the imagery and dynamic applications have been worth all the hard work!"
Zag created a striking campaign for the British Stammering Association that seeks to improve public understanding and perception of the condition. The organisation itself has also been renamed Stamma in a bid to reach people who stammer earlier in their lives.
The poster design is centred on the written phrase 'I stammer', which is stretched in places to represent the pauses that occur across various designs, including posters. The spaces are filled with the thoughts and frustrations that often go through the mind of someone who stammers during these moments. The aim is to correct common misconceptions, such as the idea that people stammer because they’re nervous.
09. Rock the Farm
This poster design is included for its innovative approach to typeface and branding. Created by Shoptalk for Chase Distillery, which produces gin and vodka created from produce grown on its Herefordshire farm, the campaign focuses on the potato. In fact, the custom typography was made using potato prints.
"At Chase Distillery, everything starts with the humble spud, so we felt it was important that the new brand and identity did too," says James Wood, Shoptalk's co-founder and creative director. "We took inspiration from the stencilled potato crates, jute sacks and enamelled signs that can be found on Chase Farm, and devised a unique typeface using potato carving."
The potato prints were refined digitally to create the spud sans typeface for use on posters, lanyards, digital platforms, promotional material and wayfaring signage. We're also fans of the collage-effect imagery and use of white space.
10. Sometimes Always
Sometimes Always, a graphic design studio based between São Paulo and Berlin, recently unveiled a striking series of posters for São Paulo fashion boutique Cotton Project’s AW 2019 collection, named Contra. Studio founder Gabriel Finotti says the collection "explores the counterculture spirit behind the rise of surfing and rock climbing" – sports that he states have "questioned a conservative and consumerist society" through participating in more "libertarian and hedonistic lifestyle" pursuits since the 1950s. The images use only black and white, with a typographic focus alongside imagery shot by Brazilian photographer and director Hick Duarte.
Gabriel adds that the aesthetic draws on a "magical moment" in the history of the sports: "a golden age" defined by neither money nor social status but "driven by a group of young people living on the edge of society, questioning morals and venturing into the unknown."
11. Mother Design for AIGA
Creative agency Mother Design was challenged with creating the visual materials for the annual gathering of America’s leading design association, AIGA, at a point in time when the organisation has undertaken a new vision to become a hub for broader creative constituencies. A vibrant poster series was a particular highlight.
“Our design solution became a metaphor for the organisation and annual conference itself: evolving over time and embracing the beautiful, messy and sometimes unexpected ways that people and ideas come together in one place,” explains creative director Jason Miller.
“Conceptually, the AIGA ‘cube’ represented a magnetic centre of gravity, drawing design disciplines together,” Miller continues, “while dimensionalising and fostering all kinds of inspiring interactions and collisions along the way.”
12. This is Pacifica for Surf City Festival
Make Waves is a series of three-dimensional posters on silk paper with fibreglass coating (shown close up in the article's hero image), created by communication agency This is Pacifica for the international Surf City Festival held in Barcelona.
The process of creating the posters was similar to that of building a surfboard. “To shape the posters, a professional surfboard shaper was invited to create a series of structured casts that allowed him to shape each poster with different waveforms and volumes, transforming a graphic piece that is usually flat into a poster with three-dimensional waves,” explains This is Pacifica creative director Pedro Serrão.
Overall, he describes the collection as “a formal piece of design and the spirit of surf together in a singular and human representation of the sea.”
13. Annik Troxler for Jazz Festival Willisau
Swiss designer Annik Troxler created the visual identity for the 2018 Jazz Festival Willisau, and her poster designs combine playfulness with a strict coherence and attention to functionality.
In developing her design vocabulary for this project, Troxler referred to the systems of rhythms and forms in music, creating shapes and typographic elements. Troxler’s intention was to make movement ‘visible’ by using a simple device: circle elements rotating with and against each other on different layers of the surface.
The design identity began with an accident. “As I zoomed in on an area a ‘pixel pattern’ appeared. I immediately knew that I wanted to make something out of it using varying densities, brightnesses and typography,“ explains Troxler.
Annik Troxler’s works are usually vibrant and colourful, but for this identity, she chose black and white with silver accents. “I think the shapes and patterns have more impact in black and white – but when I added silver to the silkscreen, it gave the image the elegance of reflective light.”
14. Superunion for Shakespeare's Globe
The 2018 radical rebrand of Shakespeare's Globe resulted in some bold poster design. The entire poster series is deceptively complex in its striking simplicity. The 20 sided symbol, used on each of the posters in a different way, represents the shape of the Globe itself, and was physically made from a rubbing of the original wood.
There are reasons for the choice of colour scheme and typeface too. To find out more about the inspiration for the brand strategy see our piece on How Superunion modernised Shakespeare's Globe. This Hamlet poster is our favourite because of how it brings the classic symbol of the skull bang up to date, using the Globe's new logo to create a tribal theme that reflects the diversity of the director's interpretation.
The design team Helmo – Thomas Couderc and Clément Vauchez – created this dramatic series of posters for a fashion event at the Galeries Lafayette in Paris. The concept is centred on the idea of animal instinct versus fashion instinct. The posters were displayed on a huge scale, over the windows and dome of the store.
16. Knochenbox gig poster
Music venues don’t get much more indie or experimental than Knochenbox in Berlin – it occupies a crypt under a chapel. It’s fitting, then, that this gig poster also steps away from the norm. The limited-edition screenprint poster is the work of Palefroi, Berlin-based French design duo Damien Tran and Marion Jdanoff.
"Palefroi produced a screenprint with the meandering line, splotchy composition and eccentric digressions of an art print,” commented acclaimed design writer Rick Poynor, in an article for Computer Arts magazine. "This is a playfully indirect communication from the subcultural fringes for musicians who command a small but intensely loyal following.”
17. Noise x GIF Fest identity
Noise x GIF Fest is Singapore’s biggest GIF festival. When it came to crafting the event’s loud identity, local studio BÜRO UFHO realised the design would need to work as both a static piece of print as well as an animation. “It was pretty much set from the start that the poster would have to be an animated GIF,” laughs BÜRO UFHO creative director Jun T.
The team created 13 different logo variations, which, when played as a sequence, create an illusion of movement. Meanwhile, textures move across the event’s poster to produce a sense of depth and animation. “We also constructed the face in 3D,” adds Jun T, “resulting in a looping GIF poster that’s in line with the theme and concept.”
18. Solo: A Star Wars Story
This teaser poster was one in a series of four designed to tantalise fans looking forward to the upcoming Star Wars movie all about Hans Solo. Masking visuals inside the typographic titles is an effective treatment, with each poster showing a different character. However, like much to do with the production of this film, the teaser poster release didn't run smoothly. It wasn't long before someone spotted an uncanny resemblance to a range of Sony Music France album covers released in 2015, and a plagiarism scandal swiftly followed.
19. Ready Player One
Released earlier in 2018, Steven Spielberg's Ready Player One looks is a retro sci-fi extravaganza. The movie poster fittingly mirrors this aesthetic, with a vintage style that draws on the works of legendary poster illustrator Drew Struzan – of Indiana Jones, Back to the Future and Star Wars fame. It's one of the classic poster design aesthetics currently enjoying a resurgence in popularity.
20. Thor: Ragnarok
The official Thor: Ragnarok poster design was warmly received by designers and fans alike, thanks to its refreshing and sophisticated visuals, and some cool typography that harks back to 1980s gaming (for more on this, take a look at our article on typographic trends in Marvel logos). A psychedelic masterpiece, the poster harmoniously positions key characters to build a sense of excitement around the film. This poster design is a masterclass in how to use the Photoshopped approach without descending into messy chaos.
21. The Evil Dead
Illustrator Olly Moss is well known for his clever, minimalistic poster designs. As well as this officially licensed screenprinted poster for a 2010 screening of The Evil Dead, he’s also created posters for the Harry Potter posters, The Jungle Book, Star Wars Trilogy and more.
22. Stranger Things
One of 2016's biggest TV events, Stranger Things came out of nowhere and grabbed everyone's attention thanks to its gripping supernatural story and pitch-perfect retro stylings, and Kyle Lambert's stunning poster was a vital part of the whole package. Briefed to create a 1980s-style poster reminiscent of classic, hand-painted movie artwork, he created this using an iPad Pro and Procreate. You can read about his process here.
23. Ford adaptive poster
Created by Ogilvy & Mather Istanbul (now Ogilvy), Ford's clever 'adaptive poster' was used to promote the company's new adaptive lighting technology. Using an optical illusion, the poster was designed to allow people to experience its Adaptive Front Lighting System that reacts to steering input when going round corners.
As the viewer moves around the multi-layered poster, the perspective shifts and allows the viewer to 'see' round the corner. It was launched in authorised Ford dealers and certain locations around Europe – and you can see how it was done in the video above.
Released in 2015, Iris is a documentary film celebrating the life of fashion icon Iris Apfel, and this poster by Gravillis Inc is one of the best we've seen. Iris herself appears in black and white, while a vibrant patterned background showcases her love of fashion. A clever and original concept that doesn't disappoint in the style stakes.
25. Maze Runner: Scorch Trials
Another film that didn't set the movie world alight was 2015's sci-fi offering Maze Runner: Scorch Trials. While the creators did release some more typical poster designs, the public was also treated to this more left-field design, which makes clever use of negative space. The lab flask shape is a nod to the movie's plot, while the bold use of red in the central strip intensifies the feeling of heat in the scene.
26. Green Man
Gig posters are an arena in which graphic designers can really indulge their passion for both art and music. So, it's always a delight to see music festivals and designers coming together to produce something incredibly special; that's exactly what Green Man festival and the UK Poster Association have done here.
"The festival asked us to create a series of limited edition prints for some of the acts playing at the festival," explains designer Luke Drozd. "Eight acts were chosen in total, and they show the diversity of acts that are playing the festival as well as the diversity of talent exhibiting at the UKPA stall. Each poster was created as a limited edition A2 screen print."
27. It Follows
Everyone knows that making a character stare directly out of a movie poster is a sure-fire way to grab the attention of passers-by. Brilliantly illustrated by Akiko Stehrenberger, this poster for 2014 horror hit It Follows ramps up the intensity by framing the figure's eyes in the reflection of a car windscreen mirror. Stehrenberger has crafted posters for a huge range of indie and commercial releases, and it's easy to see why he's in such demand.
28. The Lobster
Who couldn't stop and stare at this one? An unconventional poster design for an unconventional film, artist Vasilis Marmatakis has captured the characters embracing empty silhouettes of each other. Marmatakis has also crafted the titles for Dogtooth as well as working on a range of other movie posters.
29. 1,462 Days of Trump
Donald Trump is president of the USA. When Trump was elected, Kurt McGhee calculated that a four-year term is 1,462 days, and he created this poster to ram that fact home and to give you some minimal therapy as you cross off every day that passes. "It may not seem that long until you see that amount of time in days," he says. "No matter who it is, a lot can go wrong in 1,462 days."
30. Vintage Heroes
Comic book lover and avid gamer Grégoire Guillemin often creates superhero inspired designs and these minimalist vintage posters have hit the right spot when it comes to inspirational graphic design.
The likes of Batman, the Green Hornet and the Silver Surfer are all included in the retro re-imaginings. The gorgeous typography teamed with the brilliantly sketched superhero illustrations have had us falling head over heels for the series.
31. Call Me Lucky
We love it when illustration is given centre stage with movie posters and this one for 'Call Me Lucky' is an absolute delight to look at. Contrasting a minimal colour palette with an intricate execution, the design was conjured up by Vodka Creative, with Jesse Vital taking care of the artwork itself.
Next page: Our pick of the best classic poster designs