The story behind the iconic Jaws movie poster

The Jaws movie poster
(Image credit: Universal)

The marine monster with a two-note theme tune took the cinema world by storm in the '70s. With its ferocious teeth and blood-red mouth, Jaws and its accompanying movie poster have become icons of pop culture. But did you know the film poster started life as something else?

A similar design was originally created by Paul Bacon for the front cover of the book, Jaws, on which the movie is based. The original cover (see below) is based on the opening scene of both the book and film and features the same shark vs swimmer scenario. (If you fancy creating your own iconic poster design, then why not seek inspiration with one of the best graphic design books on our list?)

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.