This ingenious poster proves the enduring power of print ads

In times when video content is everywhere and much advertising involves increasingly elaborate digital stunts, we sometimes need a reminder of just how effective and memorable a clever print advert can be. Today's example is a classic.

Advertising agencies can be very deft when it comes to advertising themselves. Over on X, people are still admiring an ingeniously simple example from Lowe Lintas & Partners communicating 'take your child to work day' back in 2002 (see our pick of the best print ads for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.