Avatar producers finally break silence over THAT logo

Avatar The Way of Water, the sequel to 2009's Avatar is released today. It hasn't exactly received rave reviews. But one thing it tried to put right was to update the franchise's logo, which became one of the most mocked logos in film due to its use of the off-the-shelf typeface Papyrus.

The Avatar logo became something of a running joke after a 2017 Saturday Night Live sketch that starred Ryan Gosling as a graphic designer haunted by the design. Now, the film's producer and director James Cameron has revealed that he saw the sketch and hadn't been aware of what font was used (if you're looking for typeface's for your own designs, see our pick of the best free fonts and best free handwriting fonts).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.