The new Avatar logo is almost as infuriating as the old one

The logo for 2009's AVATAR has been a figure of fun for years, mostly thanks to a famous SNL sketch which parodied the design's use of the typeface Papyrus (update: SNL has delivered a sequel, Papyrus 2, for 2024). To much fanfare, the logo and title for the sequel were revealed this week – and while the infamous font is gone, designers are still finding fault with it. 

The logo for Avatar: The Way of Water does away with Papyrus in favour of an admittedly similar, but slightly more decorative, typeface. But it seems the designers spent so much time deciding on a font that wouldn't upset the entire graphic design community, that it forgot about that other all-important typographical touch – kerning. (Looking for inspiration? Check out our best free fonts.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.