Is the new Ninja logo really as bad as people think?

NInja logo
(Image credit: NInja logo)

In case you hadn't heard, video game streaming is rather popular these days. And when you're as big as Ninja, the most followed Twitch streamer in the world, you're probably going to need a striking logo design. But Ninja's new look isn't proving a hit online.

Gone is the streamer's iconic cartoon ninja face and retro typeface (below), replaced with something a lot more geometric in the new rebrand. And the stark symbol, along with the combination of heavy and light lettering, has led to a hefty dose of criticism online. (Want to start gaming? Check out the best Nintendo Switch deals available now.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.