Typography design: rules and terms every designer needs to know

Illustration of an ear in typography design
(Image credit: Future)

Typography design plays a a key role in a designer's skill set. The typeface you choose and how it works with your layout, grid, colour scheme and more can make or break a design. Typography often carries the weight of a message, and getting it right contributes to the message being communicate successfully. 

Legibility is part of that, but there's much more because typography can communicate a mood and personality, it can contribute the character of a brand and it can immediately shape how the audience perceives the company, organisation or individual communicating a message.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time.