The best 3-letter logos ever made

3-letter logos: LSO
(Image credit: LSO)

The best three-letter logos have to work hard, but their relative brevity can also be their greatest asset. Being compact, three-letters logos can often be more versatile than a longer wordmark while still creating an easily recognisable brand.

There's something about the rhythm of threes in general, as political speech writers well know, and a trio of letters tends to be chosen as the ideal length for a concise but memorable monicker – just think of media personalities, from JFK to J-Lo, and numerous sports bodies and other organisations.

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Garrick Webster

Garrick Webster is a freelance copywriter and branding specialist. He’s worked with major renewable energy companies such as Ecotricity and the Green Britain Group, and has helped develop award-winning branding and packaging for several distilleries in the UK, the US and Australia. He’s a former editor of Computer Arts magazine and has been writing about design, creativity and technology since 1995.

With contributions from