The 10 best cursive logos of all time

Four of the best cursive logos
(Image credit: Mattel / Kellogg's / Kimberly-Clark / The Coca-Cola Company)

Cursive logos aren't the most popular approach in logo design these days. The cursive, handwriting-style, can be more difficult to read than a clean sans serif or even serif typeface. However, the best cursive logos around tend to be timeless, continuing to work well years and even decades after they were designed.

Whether joined up in a smooth, flowing manner or featuring a mixture of joins and pen lifts, a cursive logo can communicate tradition and elegance but can also be a good option for any brand wanting to come across as friendly, approachable, and family oriented. Here we select our favourite examples of cursive logos from global brands (see our pick of handwriting fonts for more inspiration for possible type styles).

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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