Adobe wants you to edit its surreal AI video campaign

An image from an AI-generated video made with Adobe Firefly showing a girl, an upside-down city and an enormous claymation doll
(Image credit: Adobe / Noémie Pino / AI-generated)

Leaps in AI creative tech come so thick and fast these days that it can be hard to make them sound exciting any more, but Adobe's found a clever approach to promote the latest updates to its Firefly AI Video Model and to try to get artists on board. It's launched a campaign that invites anyone to create their own edit of an unfinished film, using AI to unleash their wildest ideas.

The Unfinished Creator Film is described as a global, remixable video campaign. Artist and director Sam Finn got the ball rolling with an initial short comprising a series of apparently unrelated AI-generated scenes. He invites other artists to make sense of the footage: what's happening? Who is the man running from? You're invited to use AI to propose your own suggestions (you'll probably also want some of the best video editing software).

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Joe Foley
Freelance journalist and editor

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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