Brand typography: A complete guide

Brand typography
Pentagram created a bespoke typeface for The Public Theatre (Image credit: Pentagram for The Public)

Brand typography is key to the message being delivered. From a distinctive approach to using type, right through to a fully bespoke typeface, brands are exploiting the wide-ranging potential of typography to express themselves. There's no one-size-fits-all solution, but every brand should be aware of typography's power as a differentiator, and have a strategy for using it in the most appropriate way.

Typography in branding so important that it's recently been added as one of three new craft categories in our annual awards scheme, the Brand Impact Awards. Enter your best typography in branding by 26 June, and learn more about using type in visual identities below.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Bruno is a typesetter and type designer from Zurich, Switzerland. In 1991, he founded Dalton Maag, an independent type design studio in London which now has an international team of 40.