The 12 best ampersands in 2020

Best ampersands
(Image credit: Getty)

For a type-conscious designer, the best ampersands can make or break a typeface. Thanks to its unusual structure, it asks the typographer to make creative decisions above and beyond the usual A to Z letter, numerals and standard punctuation. This means the ampersand tells you a lot about the typeface, and is often indicative of the attention to detail that has gone into the typeface across the board.

The ampersand can be the plaything of a designer. It's the character that really tested the typographer in its creation, the maverick character, and the one that can bring the right atmosphere to a project when it's used at a large scale.

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Garrick Webster

Garrick Webster is a freelance copywriter and branding specialist. He’s worked with major renewable energy companies such as Ecotricity and the Green Britain Group, and has helped develop award-winning branding and packaging for several distilleries in the UK, the US and Australia. He’s a former editor of Computer Arts magazine and has been writing about design, creativity and technology since 1995.