Elon Musk

Latest about Elon Musk

Tesla's Robotaxi trademark rejection shows it needs to get more creative with its branding

By Joe Foley published

Let's help Elon think of a better name.

Product Design
A Tesla Cybertruck stuck in water

A driver believed Elon Musk's wildest Cybertruck design claim, and it didn't end well

By Joe Foley published

It's confirmed: the Cybertruck is not a boat.

Product Design
A collage showing Elon Musk and AI chip and a graph arrow going down

It's official: experts say Elon Musk and AI are the biggest risks for branding

By Joe Foley published

What does that mean for Tesla and X?

Branding
Upside down Tesla logo

Tesla logo conspiracy theory 'reveals' dark hidden meaning

By Natalie Fear published

I’m not convinced.

Logos & Icons
Elon Musk wearing a cheesehead hat, Grok logo and xAI Grok logo on gradient background

Elon Musk faces yet another potential copyright controversy

By Joe Foley published

A tech startup claims it owns the Grok brand name.

Branding
Trump stood in front of a red Tesla next to Elon Musk

Trump and Elon’s White House ad proves Tesla is getting desperate

By Natalie Fear published

The president toes the line between celebrity and Head of State.

Advertising
Kia ad

Kia trolls Tesla with scathing Elon Musk callout

By Natalie Fear last updated

"More automakers need to be capitalising on Tesla's collapse".

Advertising
Tesla Cybercab

Elon Musk defends missing Tesla logo on new Cybercab and Cybertruck

By Daniel John published

It's like an iPhone without an Apple.

Logos & Icons

Elon Musk will have been crying during the reveal of Jaguar's bold EV car concept

By Joe Foley last updated

The bold design of the Type 00 has proved us all wrong about the controversial rebrand.

Branding
X logo being tweaked on an iPad

Elon Musk fixed the X logo design optical illusion, and we almost didn't notice

By Joe Foley published

He might actually have hired a designer this time.

Logos & Icons
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