People think the new Buick logo looks like, er, lots of things

Buick logo
(Image credit: Buick)

While it might not be common here in the UK, across the pond in the US, Buick is one of the most recognisable car brands around. It looks like it might be about to reveal a brand new logo – and fans are a little baffled by the updated design.

Buick owner General Motors has filed a trademark for a redesigned version of its traditional tri-shield logo. Instead of diagonally, the three shields are arranged horizontally, and at present the design appears to be monochrome, doing away with the red, white and blue hues. (Looking for inspiration? Check out our guide on how to design a logo.) 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.