Is this the most absurd logo reveal of all time?

It's been no secret that Kia has been planning to launch a new logo. As far back as 2019, we've seen the new design pop up in trademark filings and on concept car imagery. At last, Kia has finally made the new logo official – but what we didn't see coming was the flamboyant manner in which it would do so. A mere press release, this was not.

In a record-breaking fireworks show in South Korea, Kia painted the sky with its new logo, using no less than 303 firework-firing drones. It might be a vast improvement on the old logo, but judging by Kia's ostentatious display, you'd be forgiven for assuming you were about to set eyes on one of the best logos in the history of graphic design. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.