The beginner's guide to flat design

Burger King rebrand
(Image credit: Burger King Corporation)

In the past, web designers put a particular focus on showing off their skills and portfolios by packing sites with flashy illustrations and animations that supposedly wowed their visitors. Then came a shift toward skeuomorphic design, which attempted to bring real life to the screen, with faux-realistic textures, drop-shadows and real object characteristics.

That gave way to flat design, which opposed all of these 'artificial' design techniques in favour of a more simplified, classically digital aesthetic. And while this user-centric web design style has been around for many years now, it's still as relevant and popular as ever, and is seeing a resurgence in logo design, too. So if you're still not sure what it's all about then this guide might be just what you need...

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.