Burger King rebrand is a sizzling masterclass in flat design

Burger King rebrand
(Image credit: Burger King Corporation)

Burger King has embarked on a major rebrand across all elements of its visual branding – and it's a masterclass in how to deliver a design-first makeover for the digital age. As with many redesigns of late, BK has joined the flat design party, but unlike some other brands, has pulled it off in a celebratory, personality filled way that we just love.

With new, bold elements focused on replicating the shapes of BK's menu items, the vibe is deliciously retro. It includes a swirly new typeface, which, along with the custom colour palette, evokes 1970's psychedelia, and a much-improved logo based on a combination of the original 1969 iteration (a contender for the best logos ever) and the most recent 1999 version.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.