Burger King rebrand is a sizzling masterclass in flat design

Burger King rebrand
(Image credit: Burger King Corporation)

Burger King has embarked on a major rebrand across all elements of its visual branding – and it's a masterclass in how to deliver a design-first makeover for the digital age. As with many redesigns of late, BK has joined the flat design party, but unlike some other brands, has pulled it off in a celebratory, personality filled way that we just love.

With new, bold elements focused on replicating the shapes of BK's menu items, the vibe is deliciously retro. It includes a swirly new typeface, which, along with the custom colour palette, evokes 1970's psychedelia, and a much-improved logo based on a combination of the original 1969 iteration (a contender for the best logos ever) and the most recent 1999 version.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.