Has 2020 ruined the art of logo design too?

(Image credit: Petco)

This year will no doubt go down in history as one of the worst for many, with plans and goals ruined for people across the globe. And it seems that's not the only thing 2020 has had a hand in ruining. Many rebrands are following the same trend these days, turning to a flat or minimalist aesthetic for logo overhauls. But a recent Twitter thread saw the design community asking if logos are in danger of becoming devoid of personality, lamenting the loss of uniqueness and quirkiness, and sharing examples of the perceived problem. 

The conversation was sparked by the recent Petco redesign, which various designers see as intensely boring, and a million miles away from decent logo design inspiration. In this instance, Petco's smiling cat and dog have been unceremoniously removed, and the typeface has been transformed – losing the friendly curves it once had.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.