Pfizer tries to inject some life into its logo (but does it succeed?)

You may have heard of pharmaceutical company Pfizer over the last few months, what with it having jointly created a somewhat notable vaccine. Keen to emphasise its "extraordinary focus on science", the company has revealed full rebrand, doing away with its pill-shaped logo.

The new logo features a double helix spiral, and marks the first major redesign for Pfizer in 70 years. The replacement of the pill with DNA is said to signify a shift from commerce to science, and while hardly one of the best logos of all time, it's an appropriately clean, clinical new look – if a little dull.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.