This clever Dracula poster will make you jump

Think of Dracula and you're likely to feel a little creeped out straight away. But a recent marketing campaign sought to make the idea of the archetypal vampire even more hard-hitting, with a poster design devised to shock even the most lionhearted among us. All it took was a mirror, and a top-level understanding of angles.

Found exclusively in the toilets of selected theatres, the poster advertised the West Australian Ballet company's production of Dracula and, in order to shock you, needed to be situated right next to a mirror (hence, the toilets). It's a poster guaranteed to make you jump, and one that's worthy of our top poster design roundup. Check out how the design works in the below video.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.