This clever Dracula poster will make you jump

Think of Dracula and you're likely to feel a little creeped out straight away. But a recent marketing campaign sought to make the idea of the archetypal vampire even more hard-hitting, with a poster design devised to shock even the most lionhearted among us. All it took was a mirror, and a top-level understanding of angles.

Found exclusively in the toilets of selected theatres, the poster advertised the West Australian Ballet company's production of Dracula and, in order to shock you, needed to be situated right next to a mirror (hence, the toilets). It's a poster guaranteed to make you jump, and one that's worthy of our top poster design roundup. Check out how the design works in the below video.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.