BrewDog gets a roasting for its punk whisky design

BrewDog punk whisky
(Image credit: BrewDog)

If you're having a bad day at work, spare a thought for BrewDog's James Watt, who thought it would be an excellent idea to share an early preview of the packaging design for the company's new Young Blood punk whisky on Twitter.

Getting feedback on a work-in-progress design can be a great help, especially at that point in the process when you're so close to the work that you're unable to look at it objectively any more. A fresh pair of eyes on your project is often just the thing you need to help clarify what's working and what isn't.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.