What’s the worst professional mistake you’ve ever made? It probably wasn’t as bad as these

Baxter & Bailey talk at D&AD - two men and a screen that says mistakes mishaps and downright disasters
(Image credit: Future)

I'm currently at D&AD Festival in London, which is full of inspirational speakers talking about their work. There's a tendency at these things to come out thinking that everything in the creative world is smooth and that the creative process is just one seamless flow from brief to solution.

Except it's not. Even the best rebrands and best adverts ever made were not made without error. "Behind these brilliant shiny products are messy stories," says Matt Baxter of Baxter & Bailey in a talk called The Design Laundry, where together with his co-founder Dom Bailey, they lift the lid on the mistakes behind the briefs (pun intended).

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Rosie Hilder
Deputy editor

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

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