New McDonald's ad is hygge in a paper bag

McDonald's ad
(Image credit: NORD DDB Oslo)

It's a hard task to reinvent something as plain as the humble paper bag, but McDonald's Norway has given it the ultimate makeover in its latest ad. To promote its McDelivery service, the company has created a cosy campaign that celebrates the simple pleasures of eating in. 

As we've seen in some of the best print ads, sometimes simplicity is best, and this minimalist campaign is certainly a satisfying bite of classic creativity. Nowadays, rarely do we see brands creating ads that go back to basics, but this beautifully crafted campaign expertly shows that simplicity can be striking. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.